April 30, 2017
What are Emotion Frames and how they can Ruin your Life

What are Emotion Frames and how can they Ruin your Life?

Life is part decisions and part actions (almost anything is, you make decisions first and then enact them). But it’s only the beginning. Few of the decisions we make in life are the results of rational thinking, and how could they be? We wish there could be a simple way […]
April 25, 2017
Marketers' Guide to Storytelling

[Infographic]: Marketers’ Guide to Storytelling

Marketers know that storytelling is an inevitable part of their job, but how should they tell stories in marketing? Check out the infographic to find out. If you are a human and are seeing this field, please leave it blank. First Name Email
April 23, 2017
How working while standing boosts your focus and clears your negative thoughts

How working while standing boosts your focus and clears your negative thoughts

Yesterday I spent my whole working hours trying to write an “epic” ebook for my blog to offer in exchange for people’s email addresses. But it seems that my draft should at best be considered a “pastoral lyric” 🙂 Now that I’m looking at it, I realize that I no […]
April 21, 2017
Marketing performance, productivity checklist, Live a Business Life

Marketing Performance Checklist Infographic: Take a Minute to Check if You’re Performing Well in Marketing

Doing something is one thing, making sure it is done right is another. Marketers are always blamed for making their own whimsical moves instead of taking time to see what would actually add value to the company. If you’re concerned about making sure you’re doing marketing right, take a minute to […]
April 19, 2017
Marketing performance, productivity checklist, Live a Business Life

The Marketing Performance Checklist: Are You Performing Well as a Marketer?

As a marketer you cannot afford to waste your resources on an ineffective marketing activity especially considering the dwindling trust of CEOs in marketers. Fournaise interviewed more than 1200 large corporation and SMB CEOs and decision-makers in North America, Europe, Asia, and Australia through its 2012 Global Marketing Effectiveness Program, […]
April 16, 2017
neuroscience, content, attention

4 Neuroscience Tips to Grab your Reader’s Attention

When there is nothing to grab our attention, it is flatly distributed in the environment around us (or within us). But when a salient incident happens, we get distracted from the normal course and focus our attention on it. This is the general mechanism of course, but how to make […]
April 14, 2017
introversion, employment

No more Negative Stereotypes: How Recruiting Introverted Employees can Help your Company

Did you know that introverted people are naturally self-motivated, analytical and reasonable, good listeners and as a result good learners, concentrated, and more dedicated?  Business owners know that if there was only one area to tend to in human resources management, that would be recruiting. You want your employees to […]
April 12, 2017
customer loyalty, live a business life

Looking to Build Stronger Brand Loyalty? Issue Out Your Magazine

There are consumer magazines, and there are professional magazines. There are also scholarly journals which are normally useful only for their own select coteries. Of the three, B2B companies can only make the most out of the second kind because of its professional readership and content that is hit right […]
April 9, 2017
business rival, competition

How to find, monitor, and deal with your (new) business rivals

Ever worried about losing your market share to some new business? You’ve been on pins and needles to get stuff done in your whole business life, but now a newbie is going to steal your accomplishments? Here’s the thing: you cannot do anything about the emergence of new businesses or […]
April 8, 2017

Three Practical Ways to Secure your Customers’ Engagement with your Company

In their famous The Startup Owner’s Manual, Steve Blank and Bob Dorf make a rather revolutionary remark on the state of the traditional product introduction models. They state that focusing merely on product introduction without considering the ever-changing customers’ needs is the big flaw of many start-ups. They then propose that […]