July 15, 2017

Digital Marketing Strategy — A Step-by-step Guide (to One that Works)

A digital marketing strategy is defined as a set of practices for marketing products or services using digital channels. A solid digital marketing strategy is the one that aligns different digital channels to efficiently and meaningfully target well-defined customer personas. The ultimate goal is to find the people who are […]
July 23, 2017

3 Strategic Ways to Use Long Tail Keywords for More Web Traffic

We’ve already heard a lot about using long tail keywords to increase web traffic. It’s working and it’s great — I know. But how should we use these keywords appropriately? Is it okay to just write whole articles on individual long tail keywords? How to use them in in-depth long […]
July 6, 2020

Is blogging worth it in 2020?

Blogging has become extremely hard in the past few years. There is too much competition out there and too much noise to get your voice through. In the US alone, the number of bloggers is predicted to reach 31.7 million in 2020. There are more than 1.7 billion websites online […]