April 7, 2017

Virtual Reality and Consumers’ Experience (infographic)

Brands use virtual reality to garner positive consumer sentiments from their marketing efforts. From an awesome 360 degree 2016 Dodge Challenger Scat Pack test drive to Coca Cola’s brand new Santa Claus experience using Oculus Rift, virtual reality is taking user experience to an inconceivable level. But how could brands […]
April 8, 2017

Three Practical Ways to Secure your Customers’ Engagement with your Company

In their famous The Startup Owner’s Manual, Steve Blank and Bob Dorf make a rather revolutionary remark on the state of the traditional product introduction models. They state that focusing merely on product introduction without considering the ever-changing customers’ needs is the big flaw of many start-ups. They then propose that […]