April 6, 2017

Scientists found out the ultimate driving force behind people’s decision-making process + how to use it in your content + a WordPress plugin

Decision-making is a complex cognitive process, so much complex that it has made brain scientists create a whole new branch in their field called “Neuroscience of Decision Making”. This is cool for marketers considering how it can help them hack into people’s brains and make them act the way they […]
April 16, 2017
neuroscience, content, attention

4 Neuroscience Tips to Grab your Reader’s Attention

When there is nothing to grab our attention, it is flatly distributed in the environment around us (or within us). But when a salient incident happens, we get distracted from the normal course and focus our attention on it. This is the general mechanism of course, but how to make […]
May 3, 2017
What are Mirror Neurons and How to Benefit from them in your Content -- LiveaBusinessLife

What are Mirror Neurons and How to Benefit from them in your Content?

Mirror neurons are the brain cells that are activated both when we do a particular action and when we watch somebody do that action. Say you’re watching a man eating his sandwich and you immediately start imagining how it should taste. You even try to figure out if the man […]