Marketers know that storytelling is an inevitable part of their job, but how should they tell stories in marketing? Check out the infographic to find out.
Account-based marketing (ABM) is a strategic approach that treats individual accounts as markets in their own right — Itsma. For a B2B company, there is nothing better than a well-targeted cross-channel marketing campaign with a personalized content strategy set for each stage of the sales funnel offering a consistent brand image, […]