April 19, 2017
Marketing performance, productivity checklist, Live a Business Life

The Marketing Performance Checklist: Are You Performing Well as a Marketer?

As a marketer you cannot afford to waste your resources on an ineffective marketing activity especially considering the dwindling trust of CEOs in marketers. Fournaise interviewed more than 1200 large corporation and SMB CEOs and decision-makers in North America, Europe, Asia, and Australia through its 2012 Global Marketing Effectiveness Program, […]
April 21, 2017
Marketing performance, productivity checklist, Live a Business Life

Marketing Performance Checklist Infographic: Take a Minute to Check if You’re Performing Well in Marketing

Doing something is one thing, making sure it is done right is another. Marketers are always blamed for making their own whimsical moves instead of taking time to see what would actually add value to the company. If you’re concerned about making sure you’re doing marketing right, take a minute to […]
April 25, 2017
Marketers' Guide to Storytelling

[Infographic]: Marketers’ Guide to Storytelling

Marketers know that storytelling is an inevitable part of their job, but how should they tell stories in marketing? Check out the infographic to find out.
December 17, 2017
6 Most Common Mistakes People Make on Social Media (and how to Avoid Them)

6 Most Common Mistakes People Make on Social Media (and How to Avoid Them)

Statistica predicted that marketers would spend over $13.5 billion on social media marketing in 2017 alone. This crazy amount of money is indicative of one inevitable fact: social media is still a key marketing channel, and is producing results. But there’s also a catch here: many people don’t see any […]