1. You and I work together to understand your audience
2. I write a first draft for you
3. You tell me your opinion about the first draft and I make some changes if needed
4. You give me a thumbs up and I'll give you the final copy
There is a difference between a piece of content that informs and a piece of content that informs and SELLS. A blog post might be a traffic superstar (and of course leave you with a long bill to pay) but get you the least customers. It all goes back to whether you know your buyers and how exactly to target them. Now, unless you know for sure that your content strategy is targeting your potential buyers, I'll work with you to lay down a content strategy that targets your buyers and gets you the most ROI.
Once your content strategy is laid down, I roll up my sleeves and craft a piece of content for you. Although I rarely miss a deadline, I keep my calendar less busy so that I would have enough time to spend on brain-storming, researching, and polishing a piece of content.
If there is one thing I learnt from content marketing and blogging, that is the fact that no first draft can pass the rigorous tests of editors. I've never taken edits on my first draft personally. If you and I have the same understanding of your buyers, we won't have much to disagree on and we'll simply keep collaborating in every step.
You'll get your fluff-free final copy once I feel we're all set. But it doesn't end there. Your content will be promoted through my advanced amplification channels. We can also expand our collaboration to publish some guest posts on major publications such as MarketingProfs to get you some backlinks and referral traffic.