There is a difference between a piece of content that informs and a piece of content that informs and SELLS. A blog post might be a traffic superstar (and of course leave you with a long bill to pay) but get you the least customers. It all goes back to whether you know your buyers and how exactly to target them. Now, unless you know for sure that your content strategy is targeting your potential buyers, I'll work with you to lay down a content strategy that targets your buyers and gets you the most ROI.