April 6, 2017

Scientists found out the ultimate driving force behind people’s decision-making process + how to use it in your content + a WordPress plugin

Decision-making is a complex cognitive process, so much complex that it has made brain scientists create a whole new branch in their field called “Neuroscience of Decision Making”. This is cool for marketers considering how it can help them hack into people’s brains and make them act the way they […]
April 16, 2017
neuroscience, content, attention

4 Neuroscience Tips to Grab your Reader’s Attention

When there is nothing to grab our attention, it is flatly distributed in the environment around us (or within us). But when a salient incident happens, we get distracted from the normal course and focus our attention on it. This is the general mechanism of course, but how to make […]