July 15, 2017
A digital marketing strategy is defined as a set of practices for marketing products or services using digital channels. A solid digital marketing strategy is the one that aligns different digital channels to efficiently and meaningfully target well-defined customer personas. The ultimate goal is to find the people who are […]
December 20, 2017
Growing an email list is tricky and time-consuming, but there is a reason why every digital marketing expert insists on it. According to CampaignMonitor: Email is the most effective marketing channel with 4400% ROI and $44 for every $1 spent. Email is 40 times more effective at acquiring new customers […]