April 16, 2017
neuroscience, content, attention

4 Neuroscience Tips to Grab your Reader’s Attention

When there is nothing to grab our attention, it is flatly distributed in the environment around us (or within us). But when a salient incident happens, we get distracted from the normal course and focus our attention on it. This is the general mechanism of course, but how to make […]
May 3, 2017
What are Mirror Neurons and How to Benefit from them in your Content -- LiveaBusinessLife

What are Mirror Neurons and How to Benefit from them in your Content?

Mirror neurons are the brain cells that are activated both when we do a particular action and when we watch somebody do that action. Say you’re watching a man eating his sandwich and you immediately start imagining how it should taste. You even try to figure out if the man […]