April 14, 2017
introversion, employment

No more Negative Stereotypes: How Recruiting Introverted Employees can Help your Company

Did you know that introverted people are naturally self-motivated, analytical and reasonable, good listeners and as a result good learners, concentrated, and more dedicated?  Business owners know that if there was only one area to tend to in human resources management, that would be recruiting. You want your employees to […]
April 12, 2017
customer loyalty, live a business life

Looking to Build Stronger Brand Loyalty? Issue Out Your Magazine

There are consumer magazines, and there are professional magazines. There are also scholarly journals which are normally useful only for their own select coteries. Of the three, B2B companies can only make the most out of the second kind because of its professional readership and content that is hit right […]
April 9, 2017
business rival, competition

How to find, monitor, and deal with your (new) business rivals

Ever worried about losing your market share to some new business? You’ve been on pins and needles to get stuff done in your whole business life, but now a newbie is going to steal your accomplishments? Here’s the thing: you cannot do anything about the emergence of new businesses or […]
April 8, 2017

Three Practical Ways to Secure your Customers’ Engagement with your Company

In their famous The Startup Owner’s Manual, Steve Blank and Bob Dorf make a rather revolutionary remark on the state of the traditional product introduction models. They state that focusing merely on product introduction without considering the ever-changing customers’ needs is the big flaw of many start-ups. They then propose that […]
April 7, 2017

Virtual Reality and Consumers’ Experience (infographic)

Brands use virtual reality to garner positive consumer sentiments from their marketing efforts. From an awesome 360 degree 2016 Dodge Challenger Scat Pack test drive to Coca Cola’s brand new Santa Claus experience using Oculus Rift, virtual reality is taking user experience to an inconceivable level. But how could brands […]
April 6, 2017

Scientists found out the ultimate driving force behind people’s decision-making process + how to use it in your content + a WordPress plugin

Decision-making is a complex cognitive process, so much complex that it has made brain scientists create a whole new branch in their field called “Neuroscience of Decision Making”. This is cool for marketers considering how it can help them hack into people’s brains and make them act the way they […]
April 5, 2017

secure your market share by adopting a startup culture

Successful startups are famous to be enthusiastic, open, daring, agile, and overall experimental in nature. And to be honest without these features, no startup can perform well in a competitive market. No wonder successful startups would typically win their hand in determining the unexploited market segments or consumers’ unfulfilled needs. They […]
April 4, 2017

Why you should be aware of new businesses in your niche

  Who wants competition? I know that you might have already answered “me”. After all, competition makes you move beyond your comfort zone and be better at whatever you aim to be challenged. Business owners, on the other hand, would avoid any kind of competition that might threaten their stance […]