April 19, 2017
As a marketer you cannot afford to waste your resources on an ineffective marketing activity especially considering the dwindling trust of CEOs in marketers. Fournaise interviewed more than 1200 large corporation and SMB CEOs and decision-makers in North America, Europe, Asia, and Australia through its 2012 Global Marketing Effectiveness Program, […]
April 21, 2017
Doing something is one thing, making sure it is done right is another. Marketers are always blamed for making their own whimsical moves instead of taking time to see what would actually add value to the company. If you’re concerned about making sure you’re doing marketing right, take a minute to […]
April 25, 2017
Marketers know that storytelling is an inevitable part of their job, but how should they tell stories in marketing? Check out the infographic to find out.
May 14, 2017
Account-based marketing (ABM) is a strategic approach that treats individual accounts as markets in their own right — Itsma. For a B2B company, there is nothing better than a well-targeted cross-channel marketing campaign with a personalized content strategy set for each stage of the sales funnel offering a consistent brand image, […]
May 17, 2017
There is almost nothing that could stop you from doing mobile marketing. According to a report by Flurry, an analytics firm, US consumers spend 5 hours a day on their mobiles. Telegraph also provides a report from Statcounter, a research company, showcasing the fact that “51.3% of pages were loaded […]
June 13, 2017
Are you struggling to sell your online products? You’re offering some awesome ebooks, ecourses, webinars, or any other services, but the conversion rate is still low? You’re wondering how you could increase the number of your customers? You’re not alone my friend. We’ve all started our blogs or online businesses […]
July 15, 2017
A digital marketing strategy is defined as a set of practices for marketing products or services using digital channels. A solid digital marketing strategy is the one that aligns different digital channels to efficiently and meaningfully target well-defined customer personas. The ultimate goal is to find the people who are […]