April 7, 2017
Brands use virtual reality to garner positive consumer sentiments from their marketing efforts. From an awesome 360 degree 2016 Dodge Challenger Scat Pack test drive to Coca Cola’s brand new Santa Claus experience using Oculus Rift, virtual reality is taking user experience to an inconceivable level. But how could brands […]
April 6, 2017
Decision-making is a complex cognitive process, so much complex that it has made brain scientists create a whole new branch in their field called “Neuroscience of Decision Making”. This is cool for marketers considering how it can help them hack into people’s brains and make them act the way they […]
April 5, 2017
Successful startups are famous to be enthusiastic, open, daring, agile, and overall experimental in nature. And to be honest without these features, no startup can perform well in a competitive market. No wonder successful startups would typically win their hand in determining the unexploited market segments or consumers’ unfulfilled needs. They […]
April 4, 2017
Who wants competition? I know that you might have already answered “me”. After all, competition makes you move beyond your comfort zone and be better at whatever you aim to be challenged. Business owners, on the other hand, would avoid any kind of competition that might threaten their stance […]