Google Trends is a gold mine that is neglected by most businesses. But alas, what catastrophes could be hindered and what advantages could be gained by using Google Trends! From expanding your reach and increasing sales, to validating your product ideas, Google Trends can help you grow your business.
Google Trends is a service that shows people’s searching behaviour in form of trends. So if Google tells us that a person’s name is trending now, it is actually using the data from people’s real searches.
The data provided by Google Trends is actually very valuable. What demography is bigger that all Google users, and what insights on human behaviour are more relevant than their real time interests? A study published on NYtimes used the data from Google Trends to find out that people are “two and a half” times more likely to say “Is my son gifted?” than “is my daughter gifted?”
Your businesses too can take advantage of the data in Google trends. Here are four ways Google trends can help your grow your business:4 ways Google Trends can help you grow your business (spoiler alert: expand your reach, up your SEO, improve advertising ROI, launch your product) -- #google #digitalmarketing #marketing Click To Tweet
One of the most popular uses of Google trends for your business is understanding you or your competitors’ reach and influence in particular regions and time spans.
You can easily enter a brand’s name or the name of a particular product in the Explore section and select your preferences for region, period of time, category, and the kind of search (web search, image search, news search, Youtube search). Then see the brand’s or the product’s influence based on the metrics you’ve just determined
Here is the map that shows Tesla’s reach and popularity in different States in that last month.
Well ,for one thing, you know which states are interested in you and which aren’t. You can then spend more time and money on raising awareness in the regions you’re not popular in.
Of course, this helps if your brand or product gets enough search volume in Google. But once you have the data about your reach and influence of you or your particular products, you can easily expand your reach.
When doing social media advertising or Adwords ads try to target people from the areas you are not popular in. Do some market research by finding out what’s been trending in particular regions and use the data in your marketing campaigns.
Google trends is a good place to find valuable keywords. Although it does not give an exact search volume, it’s a great place to find out trendy keywords and check them out with other keyword tools such as Ahrefs.
You’ll be able to predict the popularity of some keywords in different times of the year by following the graph or finding a pattern in the peaks shown in the graph.
Another way to up your SEO, aside from doing keyword research, is creating content based on the recent popular trends. Just open Google trends and select your category and region. You’ll then see the most trending searches in your specified region and category. Click on them to see the most trending stories and related keywords.
Producing content based on the recent trends enables you to participate in the trend and drive a portion of searchers to your website.
What’s more is that you can take advantage of the trending topics in other categories and relate them to your niche.
The “Entertainment” category probably contains the most searched topics in it. How about writing an article about what business or marketing lessons we can learn from Dwayne Johnson as he is the top trending topic in the “Entertainment” category right now?
Knowing the trends is a good way to get more clicks and engagement from your social media ads. “Top Charts” section is full of the most searched names in any category and any region. Just hop in there, do a little digging to find a related trendy topic, person, or thing, and start producing social media ads about them.
The data you can extract from the trends in different regions is a goldmine. It’s a good idea to research the trending topics for specific regions and target those people with specific ads.
The “YouTube Search” from the “Explore” section is specifically amazing for improving the ROI of Youtube advertising. Just type in your keyword and select “YouTube Searches” to see how your keyword is trending in YouTube.
From your ad’s copy to your landing pages and offers, your content could be intriguing for people if it is in any way related to the trending topics.
Many of the product launches fail because there is very little interest in them. Before launching your product make sure you use Google trends to find out whether there is enough interest in it and in which areas.
You might find out that contrary to your assumptions, there’s interest in another product in your niche that could be quite profitable for you (by checking out the related queries or related topics).
It’s also a good idea to find out the popularity and influence of the existing businesses that are already offering your product and see if they are doing well. This could be a sign that determines whether your product will make a fortune for you or not.
Because people use Google to find answers for many of their problems, and because Google Trends uses real time data from searches done on Google, you can rely on the data extracted from Google Trends and do a market research before you launch a product.
So that’s it. If you have an analytic mind-set to grow your business and increase your profits, use the data from Google Trends to: