April 25, 2017
Marketers' Guide to Storytelling

[Infographic]: Marketers’ Guide to Storytelling

Marketers know that storytelling is an inevitable part of their job, but how should they tell stories in marketing? Check out the infographic to find out.
April 21, 2017
Marketing performance, productivity checklist, Live a Business Life

Marketing Performance Checklist Infographic: Take a Minute to Check if You’re Performing Well in Marketing

Doing something is one thing, making sure it is done right is another. Marketers are always blamed for making their own whimsical moves instead of taking time to see what would […]
April 19, 2017
Marketing performance, productivity checklist, Live a Business Life

The Marketing Performance Checklist: Are You Performing Well as a Marketer?

As a marketer you cannot afford to waste your resources on an ineffective marketing activity especially considering the dwindling trust of CEOs in marketers. Fournaise interviewed more than 1200 large […]
April 16, 2017
neuroscience, content, attention

4 neuroscience tips to grab your reader’s attention

When there is nothing to grab our attention, it is flatly distributed in the environment around us (or within us). But when a salient incident happens, we get distracted from […]
April 14, 2017
introversion, employment

No more Negative Stereotypes: How Recruiting Introverted Employees can Help your Company

Did you know that introverted people are naturally self-motivated, analytical and reasonable, good listeners and as a result good learners, concentrated, and more dedicated?  Business owners know that if there […]
April 12, 2017
customer loyalty, live a business life

Looking to Build Stronger Brand Loyalty? Issue Out Your Magazine

There are consumer magazines, and there are professional magazines. There are also scholarly journals which are normally useful only for their own select coteries. Of the three, B2B companies can […]
April 9, 2017
business rival, competition

How to find, monitor, and deal with your (new) business rivals

Ever worried about losing your market share to some new business? You’ve been on pins and needles to get stuff done in your whole business life, but now a newbie […]
April 8, 2017

Three Practical Ways to Secure your Customers’ Engagement with your Company

In their famous The Startup Owner’s Manual, Steve Blank and Bob Dorf make a rather revolutionary remark on the state of the traditional product introduction models. They state that focusing merely […]