April 21, 2017
Doing something is one thing, making sure it is done right is another. Marketers are always blamed for making their own whimsical moves instead of taking time to see what would actually add value to the company. If you’re concerned about making sure you’re doing marketing right, take a minute to […]
April 19, 2017
As a marketer you cannot afford to waste your resources on an ineffective marketing activity especially considering the dwindling trust of CEOs in marketers. Fournaise interviewed more than 1200 large corporation and SMB CEOs and decision-makers in North America, Europe, Asia, and Australia through its 2012 Global Marketing Effectiveness Program, […]
April 16, 2017
When there is nothing to grab our attention, it is flatly distributed in the environment around us (or within us). But when a salient incident happens, we get distracted from the normal course and focus our attention on it. This is the general mechanism of course, but how to make […]
April 12, 2017
There are consumer magazines, and there are professional magazines. There are also scholarly journals which are normally useful only for their own select coteries. Of the three, B2B companies can only make the most out of the second kind because of its professional readership and content that is hit right […]
April 9, 2017
Ever worried about losing your market share to some new business? You’ve been on pins and needles to get stuff done in your whole business life, but now a newbie is going to steal your accomplishments? Here’s the thing: you cannot do anything about the emergence of new businesses or […]
April 8, 2017
In their famous The Startup Owner’s Manual, Steve Blank and Bob Dorf make a rather revolutionary remark on the state of the traditional product introduction models. They state that focusing merely on product introduction without considering the ever-changing customers’ needs is the big flaw of many start-ups. They then propose that […]
April 7, 2017
Brands use virtual reality to garner positive consumer sentiments from their marketing efforts. From an awesome 360 degree 2016 Dodge Challenger Scat Pack test drive to Coca Cola’s brand new Santa Claus experience using Oculus Rift, virtual reality is taking user experience to an inconceivable level. But how could brands […]
April 6, 2017
Decision-making is a complex cognitive process, so much complex that it has made brain scientists create a whole new branch in their field called “Neuroscience of Decision Making”. This is cool for marketers considering how it can help them hack into people’s brains and make them act the way they […]